Episode 42
How to build and grow your online coaching business with Chris & Eric Martinez
My guests today are twin brothers Chris & Eric Martinez, #1 International Best-Selling Authors and Speakers also known as the “Dynamic Duo” who operate a world class Online Fitness and Lifestyle Company by the name of “Dynamic Duo Training.” They are also Business coaches that own “The Dynamic Fit Pros” where they help fitness enthusiasts build and grow their online coaching businesses.
These twin brothers have built a six -figure online fitness coaching business and have worked with thousands of people via online and in person and worked with hundreds of fitness coaches to help them build their online businesses and scale them.
As successful entrepreneurs themselves they believe that everyone has the right to an abundant lifestyle, and the responsibility to help others have the same.
Special Offer:
Grab a free copy of E-Book - Rise of the Fit Pro's
Chris & Eric were kind enough to provide me with free E-book to offer you.
In this free Book you'll learn how to create more Income, Influence, Impact and Independence through in-person & Online Personal training. Click here to get the Free E-Book
Links:
- Do you want to make an extra $1-2K per month? Check out Chris's & Eric's 'Online Fitness Client Program here
Highlights:
- (00:00:18) - Introduction of my guests today Chris & Eric Martinez
- (00:02:12) - Chris's & Eric's story about how fitness helped them get through the loss of their father
- (00:09:58) - How did Chris & Eric decided to go full time on online training
- (00:11:40) - Talking about typical lifestyle of a Personal trainer
- (00:14:42) - Reframe your mindeset from what if to even if. Plus little mention on trading.
- (00:17:10) - We talk about Online training, fitness on demand and other emerging trends
- (00:24:14) - How does Chris & Eric help fitness professionals around the world to start their online fitness business
- (00:27:13) - Importance of social proof and asking for testimonial
- (00:31:10) - Some real truth for new fitpros to be
- (00:37:40) - Steps you need to take if you want to launch your own online fitness business
- (00:41:39) - Power of a good morning ritual, Tai Lopey's 33% rule and Vit's tip on boosting confidence through public speaking
- (00:47:05) - Chris & Eric share what they're not good at
- (00:51:00) - Looking to start your own business? Here is some advice from Chris & Eric
- (00:53:13) - Get Chris's & Eric's Dynamic Fit Pro Level 1 Program
- (00:58:56) - Free Book Offer - 'Rise of the Fit Pros'
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Transcript:
Introduction of my guests today Chris & Eric Martinez Vit Muller:
[00:00:18] hello, everybody Vit here from Success Inspired Podcast. My guests today are twin brothers, number one international best-selling authors and speakers also known as the 'Dynamic duo' who operate a world-class online fitness and lifestyle company by the name of 'Dynamic Duo Training'.
[00:00:36] They're also business coaches that own the 'Dynamic Fitpros' where they help fitness enthusiasts build and grow their online coaching businesses. These twin brothers have built a six figure online fitness coaching businesses, and they've worked with thousands of people via online and in-person and work with hundreds of fitness coaches to help them build their online fitness business and scale it.
[00:00:59] As a successfull entrepreneurs themselves, they believe that everyone has the right to an abundant lifestyle and the responsibility to help others have the same.
[00:01:09] Please, welcome to the show, Chris and Eric Martinez.
Eric Martinez: [00:01:18] Thank you so much. Really appreciate the introduction. And I have to ask before we get started, is this your first time interviewing twins?
Vit Muller: [00:01:25] That is the first time.
[00:01:27] Eric Martinez: [00:01:27] And so this might be a good thing or a bad
Vit Muller: [00:01:30] thing. Yeah. We know the good thing is that you guys are both in the same picture rather than like, you know, like if you guys were in in two separate zooms, like zooming in separately and wearing the same t-shirt that would mess me up.
Eric Martinez: [00:01:43] That'd be freaky. But yeah, I mean, if the, if the viewers can watch the video part, I mean, our eyebrows are pretty much taken up the whole screen.
Vit Muller: [00:01:51] Yeah, well, the, the, the guys can watch it on a YouTube channel on our YouTube channel when this gets released. But otherwise for you guys listening thank you all for listening.
[00:01:58] Today's to today's episode, me, Chris and Eric, we're going to have a good hour talking about everything that they do to share their Success and, and hopefully inspire you to be more successful as well. So back to you guys
Chris's & Eric's story about how fitness helped them get through the loss of their father
[00:02:12] where did this all started for you, how did you, um, what inspired you to sort of enter the fitness industry? Let's say.
[00:02:18] Eric Martinez: [00:02:18] Yeah, no, that's a great question. So if I can take your listeners through our story. So 18 years ago we were 17 years old and you know, we lost our father at that, at that young age and pretty much, you know, we grew up in a very picture-perfect life. My father was a correctional officer at San Quentin state prison.
[00:02:34] So. He was really tough on us. I always instilled discipline, just work ethic education. So it was a great household though, you know, and you know, we were very dislike, you know, just a very tight family, you know, and then all of a sudden, you know, just like three days before Christmas, he left to a work party and you know, we didn't, we didn't even get a chance to say goodbye to him.
[00:02:54] And I remember I'm getting a knock on the door. Like at three in the morning. And it was California highway patrol officer and a chaplain. So not a good combination at that hour. And I thought I was like in a nightmare dreaming, but I remember I woke up and I saw my mom on the floor screaming because they had told her that he had passed away.
[00:03:11] He fell asleep behind the wheel and died instantly. So right then and there, our entire family was just kind of like flipped a 360, you know, just like our whole life just kind of went down like. The tubes. Right. And we weren't ready for that. And three months after that, you know, my mom lost her mom due to cancer.
[00:03:29] So I felt like we lost a part of our mom too, because she turned to alcohol. She turned to anti-depressant pills because she was lost. She didn't know how to deal with like losing her husband and her mother at the same time. So Chris and I we only had each other, our older brother, you know, that's five years older than us.
[00:03:44] He was lost. So we only had each other, you know, when we went down a dark path for about six years and we turned to alcohol, you know, we got into a lotq of fights. We got arrested just because we didn't, we had no guidance and we were very angry and we didn't know how to deal with that type of grief. So what kind of got us out of this Vit was literally fitness going to the gym. You know, pumping iron, just alleviating, alleviating the anger, the stress, seeing body compositional changes, building confidence, you know, building our mindset up in the gym to where that's, what really just changed our whole life. And then after that, we hired a huge fitness pioneer by the name of Dr. Layne Norton as one of our coaches. And he took us under his wing for several years and we learned, you know, how he did all of his systems, his processes ran online business. This is really early on about a decade ago. So yeah. We were just like sponges and students learning everything he did. And then we went to hire Eric Helms at 3DMJ, Dr. Joe Klemczewski. So we're constantly like hiring more and more fitness pioneers to learn their craft and get better at this. And then we went on to get like our certifications, all that stuff. And then. We built our first business Dynamic Duo training, where we served over a thousand clients worldwide just with like custom exercise nutrition programs.
[00:04:56] And then the last three years, we completely pivoted B2B coaching to fit pros and just that's called the Dynamic Fit Pros where we're helping them build their businesses, create more income, impact, influence, and independence. And yeah, you know, we, we have a podcast, a dynamic lifestyle podcast, and we have a couple of books that we've written in.
[00:05:10] We've done some speaking engagements. So, here we are.
[00:05:14] Vit Muller: [00:05:14] Wow, very impressive journey guys,very impressive um, hold on on, you know, getting through all that, all that, you know, all the hardship. I cannot, I can't even imagine how hard it must've been for you guys losing your dad. And, you know, obviously losing that father figure is so important when you, when you're growing up.
[00:05:30] So well done on, on you know getting through all that and You know, finding the positive in the fitness industry and, and sticking to each other. I think that's a really important lesson here is that when things go sour, when things go bad to have somebody that can, you know pick you up, you know, keep you, keep you on track.
[00:05:50] And so it's good to hear that you guys, you know, stuck together and helped each other. And that's very very Motivational. Nice work.
[00:05:58] Eric Martinez: [00:05:58] Thank you.
[00:05:59] Vit Muller: [00:05:59] Tell me about that first moment when you when you sort of had that conversation to go to the gym, because as you said, you, you guys been obviously turning to alcohol as a way to get through, get through everything.
[00:06:14]Tell me about that moment when you, when you guys decided to, okay. Let's let's, let's go to the gym.
[00:06:19] Chris Martinez: [00:06:19] Yeah. I mean, w we grew up playing soccer for a lot of years and then it wasn't until like, I think like sixth grade or something like that, we, we completely fell in love with playing basketball. So we played basketball all the way until senior year.
[00:06:30] And then what got us going to the gym was we went to like a 24 hour fitness out back home and we'd play basketball and we'd mess around. And like, lift weights before or after, but we weren't there to really like, you know, do anything. We're there to play basketball and just have some fun, but you know, it really wasn't until like, we got to that point where.
[00:06:46] We started getting more inspired into like, you know, weightlifting. I think we hired a personal trainer and that's kind of what got us into it, the structure and stuff. And then we just started seeing changes, you know, and obviously that builds our confidence up. And obviously we're at that age too, where it's like, we were chasing women too.
[00:06:59] So we wanted to look good without a shirt, build some muscle and stuff like that. But yeah. Yeah. I mean, it just was one of those things too, where we just needed to, to be able to alleviate the pain, you know, from our father. So like picking heavy things up and just like grunting and just letting our frustration, our stress out in the gym, it was therapeutic for us.
[00:07:15] You know, some people won't look at it like that, but it helped us out. And that was kind of like our gateway to get out of like the trauma we were dealing with and, and be able to cope with it.
[00:07:25] Vit Muller: [00:07:25] Absolutely Eric, you were going to say so,
[00:07:29] Eric Martinez: [00:07:29] Oh no, no. I was, I was just thinking like, what else could I add to that?
[00:07:32] But there's really nothing else. I mean, Chris pretty much nailed it. You know, it was kind of the same thing. We're just like, we just fell in love with it. And for me, like I said What, what the, what the gym did at that moment was it had such a big carry over to my mindset and something that I've always told my clients when I've coached, you know, clients and through fitness was always work on, you know, building the six pack in your mind first, then work on the six pack on the outside because your mindset is going to control everything in terms of like your habits, the lifestyle that you build, the way you look at fitness and the tools that it offers.
[00:08:00] So I think that was like my biggest turning point with that. And I just saw like that how, you know, My confidence built up. Like I want to sit there and speak more. I wanted to be on camera more. I wanted to actually work harder. So that's why I really appreciate it. Just like going to the gym and that just, I think that really saved us.
[00:08:16]Vit Muller: [00:08:16] Uh, You mentioned, you mentioned you know habits and and the mindset to, to starting a, you know, exercise, new exercise journey and achieving better health and fitness. What would you recommend to somebody that's listening right now? That is looking to turn to fitness as a, as a, as a tip where they should start first.
[00:08:36] Chris Martinez: [00:08:36] Hmm. I mean, it really all depends on like what, like what interests them and fitness, because there's so many different avenues with fitness, you know, like there's CrossFit, there's yoga, there's running, there's like weightlifting there's F45, there's so many different things, right? So, I mean, if they're at that point where they don't even know where to start, I mean, the best thing is just try, like all those types of things and whatever they want to sit there and work hard at the most.
[00:08:57] I would probably sit there and advocate and. One of our mentors, Eric Helms taught us this acronym called ref realistic, enjoyable, and flexible. This applies to like, you know, nutrition and training. So it's like find something in, in like an exercise it's realistic that you see yourself doing for days, weeks, months on end find something that's enjoyable, right.
[00:09:15] Because if it's somebody that likes doing. You know, like you know, classes or group classes, they don't, they're not going to want to go into the gym and do a bodybuilding style type of like split. Right. So find something that's enjoyable and then find something that's flexible, you know, so something that's not like, you know, every single day, obviously it's gonna be taken up to three hours of your time.
[00:09:31] Somethink that fits in your schedule. That's sustainable and actually actually feasible.
[00:09:36]Vit Muller: [00:09:36] Especially if somebody starting up from a, from a zero background in, and being physically active terrible habits, bad lifestyle, if somebody's starting from, from that point then yeah, like you said, you got to find something that, you know, I enjoy doing because it's going to take some time before you build those habits and you want to be able to maintain it.
[00:09:54] Long-term right. So, absolutely. Yup. Now.
How did Chris & Eric decided to go full time on online training...
